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Strategic Business Repositioning


When we compare one or more Key Performance Indicators (KPIs) between an organization and one or more competitors, we find out where the organization is positioned in the market (competitive advantages and disadvantages).

Through a careful analysis of organization's KPIs versus its competitors' KPIs, along with the understanding of their objectives and strategies, we can reposition the company, defining new strategies and setting new KPIs and targets, which will improve organization’s position in the market. 

Key Benefits


  • Compare company’s  Key Performance Indicators (KPIs)  with its main competitors;


  • Identify gaps (Disadvantages) that the organization needs to close and opportunities to obtain Competitive Advantages;

  • Design strategies and tactics to improve some key indicators and consequently differentiate the organization from its competitors.

A Strategic Business Repositioning project aims to increase the awareness of the company's value to a desired target market, differentiating it from its competitors.

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