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Who we are

Stratica is a Management Consulting firm offering key support to business leaders seeking to develop and implement effective strategies, connected with sustainable excellent execution.


We are driven by the passion and commitment of enabling companies to construct, implement and manage high quality Strategic and Operational Plans.


We work as a change agent, combining highly experienced professionals with proven methodologies that lead to solid transformation in management processes and people, allowing businesses to achieve great results in the short, medium and long term.



Transform strategies, people and management processes into results.





Be a successful reference on deployment of strategy management methodologies, processes and tools. 





We conduct our business within the highest ethical, moral, technical and quality standards, living the following values:


  • Results Oriented;


  • Customer Focus;


  • Innovation and Entrepreneurship;


  • Operational Excellence and Continuous Improvement;


  • Integrity and Transparency;


  • Enhancement of Human Capital;


  • Social and Environmental Responsibility. 






Our consultants have proven professional experience. For each project, we set up a team with specific and appropriate abilities to address the particular challenges of the customer business.

(click in the pictures to have access to Linked In profiles)

Carlos Alberto C. Ferreira

CEO & Partner


Post-graduation studies in Business Administration at ESSEC Business School - France and Fundação Dom Cabral. Bachelor degree in Business Administration from Faculdade de Economia e Administração da Universidade de São Paulo. Founder and CEO of Stratica Consultoria em Gestão Empresarial since 2009. MBA Professor at Business School São Paulo (BSP) with focus on strategy planning and execution. Member of IBGC (Instituto Brasileiro de Governança Corporativa) since 2013. Over 25 years of corporate experience in strategy management, marketing and technology at: Microsoft (13 years), Grupo Siciliano (2 years), IBM PC Company (3 years) and Itautec (7 years).

Marcos L. de Almeida Braga



Partner of Stratica and CEO of SBPNL (Sociedade Brasileira de Programação Neurolinguística, Marcos has a Bachelor degree in  Business Administration from Faculdade de Economia e Administração da Universidade de São Paulo (FEA-USP). With an MBA from ESSEC Business School (France) and also a Master degree from FEA-USP, he served for 30 years as an Executive. He worked 3 years at Deloitte Brasil as Director of Corporate Education, and 14 years at HSM do Brasil S/A: the last 5 as CEO, and the others as COO. He also worked 16 years at Itautec S/A in positions of finance, business controller, sales and marketing. He has strong strategic vision and is an expert on leadership and management, with practical experience and academic knowledge acquired in the 14 years dedicated to the business of executive education. Extensive experience in mergers, turnarounds, companies control change and creation of culture of excellence in execution with focus on results. 


Reinaldo Roveri

Director & Partner


Graduated in Marketing and Communications by Mackenzie University, post-graduated in Business Administration and 2 MBA’s by FIA/USP. More than 20 years of proven experience in market intelligence, strategic planning and Go-to-Market both as a Consultant and Business Executive in various Senior positions. In depth knowledge of the Information Technology industry and ecosystem, has developed a solid understanding of the local and global markets dynamics over the years. Deliver insightful and actionable recommendations to capture and leverage market opportunities, new markets and increase competitiveness. Has managed and delivered several consulting projects to largest IT companies as IBM, HP, SAP, TIVIT, VIVO, NCR, Microsoft, Logicalis, OpenText, Dynatrace and others. At Microsoft, has been responsible for the market intelligence and competitive practices. At TIVIT, has led the Portfolio and Go-to-Market strategies, helping the company to consolidate as the third largest IT Services Player in Brazil. Fluent in English and Portuguese.

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Rodolfo Carmine Miceli

US Office Director & Partner


Partner of Stratica and Director of the Miami office, Florida. Rodolfo holds a degree in Electronic Engineering from the Federal University of Rio de Janeiro, with two MBAs from Fundação Getulio Vargas in Business Administration and Information Technology. Extensive experience in Sales Management in Latin America and USA. He has over 30 years of experience in technology and sales. He began his career in the technical field, developing software systems. He worked for Soft Consulting representing companies like SAS Institute, IBM / Lotus, Unisys, Folio, Seagate. Before joining Stratica to open its operations in US he worked 12 years in Sales at Microsoft Brazil and Microsoft Latin America, when he was in charge of Sales Excellence for Latam New Markets - region with more than 36 countries. During his career he has received many awards for Sales Excellence as Microsoft Golden Club, among others. 

Victor  Cesar Sichero

Director & Partner


Partner of Stratica, Victor has a Bachelor degree in Business Administration from Faculdade Armando Alvares Penteado (FAAP) and MBA in Financial Control FGV / OHIO University. He served for 28 years as an executive, including 15 in senior management positions. He has developed solid experience in multinational and large national companies. He was Senior Vice President and CFO of Latin America on FOX International Channels, Finance Director of Microsoft in the USA and CFO of Microsoft Brazil, working in Finance, Financial Control, Treasury, Planning and Risk Management. He served as Finance Director at GE in USA and Brazil, in joint ventures that allowed opportunities for business restructuring and turnaround. Member of Executive Finance Group (FEG) and Executive Director of Brazilian Financial Institute (IBEF), participating in the Board of Directors 07/08. Received Microsoft CFO Award in 2009 for participation in investment project and was appointed to the Microsoft Finance Bench, as one of the 2006 best CFOs.

Alex Silva

US Office Director & Partner


Partner of Stratica and Director of the US operations, Alex started as a Developer in the mainframe environment. He was part of the team that launched IBM's personal computer operations in Brazil. Left the Brand Manager position at IBM to be the co-owner of a technology integrator, IBM Business Partner, and Microsoft Solutions Provider, specialized in the Education Market. He was a Professional Speaker for IBM and Microsoft. In 1998 moved to the US to join an IBM project at Wachovia Bank. In the recent years he has become specialized in launching and managing operations in Latin America for American high-tech companies, some based in the Silicon Valley, such as Alteon, Nortel, NeScaler (Citrix) and Redline (Juniper). Academic background: Data Processing Technology, Mackenzie University, Advertising and Public Relations at Fundação Armando Álvares Penteado,  and received several technical certifications from IBM, Cisco and Microsoft.

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Ana Venosa

Director & Partner


As a consultant Ana works with companies to develop and implement Strategic Plans, Innovation Projects, Digital Transformation Strategy and Governance. With 30 years of executive experience, including 20 years at Intel, Ana led the Sales & Marketing Operations Finance group in Latin America responsible for Business Strategy linked to Financial Planning, Innovation Projects and Governance. Prior she spent 4 years at Intel in the Silicon Valley in different positions in Finance, including business strategy for Emerging Markets. With strong business acumen, Ana worked with the business leaders focused on increasing performance. Ana is also an experienced Facilities & Operations lead. She was responsible for Intel´s office expansion in Latin America and had positions at Oracle, Bayer and MorumbiShopping´s Mall. Ana has a degree in Civil Engineering, from Mackenzie University, Brazil. Executive MBA from Business School São Paulo / Joseph L. Rotman School of Management – University of Toronto and attended Continuing Education Programs at Stanford and Wharton.

Gláucio Cunha Barros



Director of Stratica, Gláucio has a Bachelor degree in Business Administration from Faculdade Armando Alvares Penteado (FAAP) and MBAs from FIA/USP, FGV and INDEG-IUL ISCTE (Portugal). More than 30 years of professional experience in the Administrative and Financial divisions of large and medium-sized multinational and national companies, managing the Treasury, Accounting, Tax, IT and Legal departments, and solid entrepreneurial experience in analyzing and restructuring Administrative, Operations and Finance departments, and in mergers and acquisitions (M&A).  Proven success in developing teams and managing talent. He had work for companies like: KPMG, Editora Abril, C&A, Sony, Melhoramentos, Hughes Telecomunicações and NCR.

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